the voice project

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What a nice way to tell people not to climb on the display case @ Top Pot.
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What a nice way to tell people not to climb on the display case @ Top Pot.

  • 1 day ago
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Pinterest’s robot detector issues a challenge: Are you man or machine? I can’t tell if they knowingly mixed up their metaphors: One doesn’t “look” fishy, right? Then again, robots can’t smell. 
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Pinterest’s robot detector issues a challenge: Are you man or machine? I can’t tell if they knowingly mixed up their metaphors: One doesn’t “look” fishy, right? Then again, robots can’t smell. 

  • 6 days ago
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Vimeo speaks to newbies in a nice, friendly way. It’s exactly what you want someone to say when you’re the new kid on the block. And they’re modest, too: “We provide the best tools and highest quality video in the universe.” Hyperbole really can be charming.
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Vimeo speaks to newbies in a nice, friendly way. It’s exactly what you want someone to say when you’re the new kid on the block. And they’re modest, too: “We provide the best tools and highest quality video in the universe.” Hyperbole really can be charming.

  • 2 weeks ago
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SunRun's new ad campaign

New attitude for clean power marketing: Screw the environment. 

  • 3 weeks ago
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Bold move, J.C. Penney. I’m more inclined to shop your stores now.
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Bold move, J.C. Penney. I’m more inclined to shop your stores now.

  • 3 weeks ago
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Best Craigslist car ad ever. I don’t care about the car, but I’d really like to meet the owner. Via Kelli who found it via Facebook.
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Best Craigslist car ad ever. I don’t care about the car, but I’d really like to meet the owner. Via Kelli who found it via Facebook.

  • 1 month ago
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How to brand a next-generation product

File under good to know: Harvard-grade research into what to think about when you’re making product name changes to well-known products.

  • 1 month ago
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There are nearly 800K views to date of Proctor & Gamble’s 2012 Olympics video. It captures the best elements of the P&G brands and the dream of being good enough to compete at the Olympics. Even if you weren’t a child athlete, the idea of winning a gold medal—of being recognized as the best at something—is something everyone can relate to.

  • 1 month ago
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superpunch2:

Wedding RSVP. Reply cards really do need more options, don’t they? Looks like this is going to actually be a really fun wedding from the look of the invite.
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superpunch2:

Wedding RSVP. Reply cards really do need more options, don’t they? Looks like this is going to actually be a really fun wedding from the look of the invite.

Source: superpunch2

  • 1 month ago > superpunch2
  • 1725
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I never noticed this until yesterday—the tagline on MSNBC.com’s health sites. Maybe it was the story I’d just read about Rick Santorum’s daughter Bella, who has Trisomy 18, but it actually brought a tear to my eye. 
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I never noticed this until yesterday—the tagline on MSNBC.com’s health sites. Maybe it was the story I’d just read about Rick Santorum’s daughter Bella, who has Trisomy 18, but it actually brought a tear to my eye. 

  • 1 month ago
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About

The voice project is an exploration of product personality. I collect examples of how products, brands, and people communicate who they are. It's authored by me, Kristen, a media prof, who lives and works in the Pacific Northwest.

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