A forensic artist draws a series of women based on how they describe themselves. The outcome of this exercise is compelling—and offers a nice lesson about how important it is to see yourself in the most positive terms. While the video borders on marketing to and for “ladies & gals,” it’s still pretty powerful because it hits at a primal insecurity everyone experiences in some way. Oh, and it’s created by Dove.

Photojojo makes the process of signing up for class really fun, every step of the way. The personal touch—“Kristen & Photojo, BFFS 4eva!”—is not only compelling, it created a personal connection between me and the Photojojo brand. Who would want to disappoint their BFF? Exactly, plus they also don’t take themselves too seriously, even though they’re for serious enthusiasts. What’s more, they give the user the information they need, directly and clearly.