The voice project is an exploration of product personality. I collect examples of how products, brands, and people communicate who they are. It’s authored by me, Kristen, a media prof, who lives and works in the Pacific Northwest.Tumblr (3.0; @the-voice-project)http://the-voice-project.tumblr.com/<img src="http://25.media.tumblr.com/ea4013ee244b284a3f1491efed7e127a/tumblr_mm14gwhHIb1roqydvo1_500.jpg"/><br/><br/><p>Aw. It’s OK, Johnny.</p>http://the-voice-project.tumblr.com/post/49191339439http://the-voice-project.tumblr.com/post/49191339439Mon, 29 Apr 2013 11:24:32 -0700<img src="http://25.media.tumblr.com/tumblr_lltrvb9bg61qk2alvo1_500.jpg"/><br/><br/><p><a class="tumblr_blog" href="http://www.theonlymagicleftisart.com/post/49130642195/brooklyn-fare-packing-and-graphic-design">theonlymagicleftisart</a>:</p> <blockquote> <p>Brooklyn Fare packing and Graphic Design</p> </blockquote>http://the-voice-project.tumblr.com/post/49144780141http://the-voice-project.tumblr.com/post/49144780141Sun, 28 Apr 2013 18:44:32 -0700<a href="http://gigaom.com/2013/03/26/why-data-without-a-soul-is-meaningless/">Coffee & Empathy: Why data without a soul is meaningless</a>: <p><blockquote class="link_og_blockquote">As we move towards a quantified society, one shaped by data, we start to dismiss things that are unquantified. Empathy, emotion and storytelling — these are as much a part of business as they are of life. Here is why.</blockquote></p>http://the-voice-project.tumblr.com/post/48375619442http://the-voice-project.tumblr.com/post/48375619442Fri, 19 Apr 2013 12:57:21 -0700<iframe width="400" height="225" src="http://www.youtube.com/embed/XpaOjMXyJGk?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>A forensic artist draws a series of women based on how they describe themselves. The outcome of this exercise is compelling—and offers a nice lesson about how important it is to see yourself in the most positive terms. While the video borders on marketing to and for “ladies & gals,” it’s still pretty powerful because it hits at a primal insecurity everyone experiences in some way. Oh, and it’s created by Dove.</p>http://the-voice-project.tumblr.com/post/48126104256http://the-voice-project.tumblr.com/post/48126104256Tue, 16 Apr 2013 09:09:00 -0700<img src="http://24.media.tumblr.com/59befd2943f0aa4b695d6fc1d8345eae/tumblr_mkykw29smU1roqydvo1_500.png"/><br/><br/><p>I’m no cycling fan (Lance really ruined it for me), but if I were, I’d find this amusing. Via Dan Saimo.</p>http://the-voice-project.tumblr.com/post/47489867028http://the-voice-project.tumblr.com/post/47489867028Mon, 08 Apr 2013 15:52:50 -0700<img src="http://24.media.tumblr.com/fb7ff346e9b4241acab9461c1c075112/tumblr_mky6vcbIua1qz8q0ho1_500.gif"/><br/><br/><p>I like how very Tumblr this Tumblr how-to is.</p> <p><a class="tumblr_blog" href="http://staff.tumblr.com/post/47476613778/smile-selfies-are-back-and-here-to-stay-create">staff</a></p> <blockquote> <p><strong>Smile!</strong></p> <p>Selfies are back and here to stay. Create a photo post, click “Take a photo” on the bottom right corner, and GPOY to your heart’s desire.*</p> <p>Want to update your avatar? Visit <a href="https://tumblr.com/settings">your blog’s settings page</a> to take a selfie or drag and drop directly from your desktop.</p> <p><em><small>*<a href="http://www.google.com/chrome">Chrome</a> and <a href="http://www.mozilla.com/firefox">Firefox v20+</a> only for now</small></em></p> </blockquote>http://the-voice-project.tumblr.com/post/47480374521http://the-voice-project.tumblr.com/post/47480374521Mon, 08 Apr 2013 13:55:28 -0700<img src="http://24.media.tumblr.com/52d9d4da1e226b4d281685baf8e7612b/tumblr_mk2ttorYPx1roqydvo1_500.jpg"/><br/> <br/><img src="http://25.media.tumblr.com/4a06672886662ceea1e4656e85483dc3/tumblr_mk2ttorYPx1roqydvo2_500.jpg"/><br/> <br/><img src="http://24.media.tumblr.com/tumblr_mk2ttorYPx1roqydvo3_500.jpg"/><br/> <br/><p>Even clothing tags have something to say. You just have to listen.</p>http://the-voice-project.tumblr.com/post/46007286122http://the-voice-project.tumblr.com/post/46007286122Fri, 22 Mar 2013 12:22:36 -0700<iframe width="400" height="225" src="http://www.youtube.com/embed/WPQmhlbxP-4?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>The new-ish Old Spice video begs the question, When does the desire to have a distinct brand personality exceed the ability to know when you’re trying to hard to have one?</p>http://the-voice-project.tumblr.com/post/45118045898http://the-voice-project.tumblr.com/post/45118045898Mon, 11 Mar 2013 10:21:04 -0700<img src="http://25.media.tumblr.com/31a2c3f98f6c3762cb0cb916783a063f/tumblr_mjeoeqmJ1g1r8szgso4_500.png"/><br/> <br/><img src="http://25.media.tumblr.com/7966f62d130e9f7adfcd9fc888c891e5/tumblr_mjeoeqmJ1g1r8szgso2_500.png"/><br/> <br/><img src="http://25.media.tumblr.com/78c088d6d11b7d6b53a297d289128900/tumblr_mjeoeqmJ1g1r8szgso5_500.png"/><br/> <br/><img src="http://25.media.tumblr.com/420bcaa37335a853f082e0f49f832d0b/tumblr_mjeoeqmJ1g1r8szgso1_500.png"/><br/> <br/><p><a class="tumblr_blog" href="http://cream-and-stars.tumblr.com/post/45051695232/puzzledprattlings-michael-ceras-nipple-why">cream-and-stars</a>:</p> <blockquote> <p><a class="tumblr_blog" href="http://puzzledprattlings.tumblr.com/post/45047658054/michael-ceras-nipple-why-do-we-need-feminism">puzzledprattlings</a>:</p> <blockquote> <p><a class="tumblr_blog" href="http://michael-ceras-nipple.tumblr.com/post/44954062711/why-do-we-need-feminism-you-ask">michael-ceras-nipple</a>:</p> <blockquote> <p>Why do we need feminism, you ask?</p> </blockquote> <p>Thanks google for blatantly pointing out how two-faced our society truly is</p> </blockquote> <p>We have looked into Google and Google has looked into us, part 3.</p> </blockquote>http://the-voice-project.tumblr.com/post/45115351912http://the-voice-project.tumblr.com/post/45115351912Mon, 11 Mar 2013 09:30:53 -0700<img src="http://24.media.tumblr.com/08ab4336b3443c5835afbde239ce9c92/tumblr_miuqaln1SN1roqydvo1_r1_500.png"/><br/> <br/><img src="http://25.media.tumblr.com/f99ba38f169db65b96bfc215cc479e91/tumblr_miuqaln1SN1roqydvo2_r1_400.png"/><br/> <br/><img src="http://25.media.tumblr.com/54cec41b48d89ee2ecd434287e3878c1/tumblr_miuqaln1SN1roqydvo3_r1_500.png"/><br/> <br/><img src="http://25.media.tumblr.com/dd29e8085225008be69bed0819c09dd1/tumblr_miuqaln1SN1roqydvo4_r1_500.png"/><br/> <br/><img src="http://25.media.tumblr.com/051b36d7fd8dc5397f16b067c66d5c02/tumblr_miuqaln1SN1roqydvo5_r1_500.png"/><br/> <br/><p>Photojojo makes the process of signing up for class really fun, every step of the way. The personal touch—“Kristen & Photojo, BFFS 4eva!”—is not only compelling, it created a personal connection between me and the Photojojo brand. Who would want to disappoint their BFF? Exactly, plus they also don’t take themselves too seriously, even though they’re for serious enthusiasts. What’s more, they give the user the information they need, directly and clearly. </p>http://the-voice-project.tumblr.com/post/44096854376http://the-voice-project.tumblr.com/post/44096854376Tue, 26 Feb 2013 15:51:00 -0800<img src="http://25.media.tumblr.com/8a2a104249fc6e4397785a21a946bd52/tumblr_mhyztduhww1qz6f9yo1_500.jpg"/><br/><br/><p><a href="http://thisisnthappiness.com/post/42690254804/i-can-haz-twitters-lolcat-language-option" class="tumblr_blog">nevver</a>:</p> <blockquote><p>I can haz, <a href="http://laughingsquid.com/twitter-adds-lolcat-a-new-language-option/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+laughingsquid+%28Laughing+Squid%29">Twitter’s LOLcat language option</a></p></blockquote> <p>Clever & funny.</p>http://the-voice-project.tumblr.com/post/42691199206http://the-voice-project.tumblr.com/post/42691199206Sat, 09 Feb 2013 12:46:43 -0800<img src="http://25.media.tumblr.com/062e00ef2a4272dc60859087dac9b9b3/tumblr_mhz08tjavN1qz6f9yo1_500.jpg"/><br/><br/><p><a href="http://thisisnthappiness.com/post/42690967268/policy-advisory" class="tumblr_blog">nevver</a>:</p> <blockquote><p><a href="http://www.newyorkshitty.com/new-york-city/90338">Policy Advisory</a></p></blockquote> <p>Ain’t that the truth.</p>http://the-voice-project.tumblr.com/post/42691103500http://the-voice-project.tumblr.com/post/42691103500Sat, 09 Feb 2013 12:45:29 -0800<img src="http://24.media.tumblr.com/95cafea4c88e10a367f023c4348831fd/tumblr_mhxcpqvnoo1roqydvo1_500.png"/><br/> <br/><img src="http://24.media.tumblr.com/b512bb4934e1e2a2216c5203f9c64689/tumblr_mhxcpqvnoo1roqydvo2_500.png"/><br/> <br/><p>Google does a nice job holding the user’s hand as they sign up for Google+, encouraging deeper connection with friendly verbal nudges.</p>http://the-voice-project.tumblr.com/post/42615832129http://the-voice-project.tumblr.com/post/42615832129Fri, 08 Feb 2013 15:17:50 -0800googlevoiceUI<iframe width="400" height="225" src="http://www.youtube.com/embed/yfybEEWnYSI?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>Rebranding Scotland involves Shetland ponies in large sweaters.</p>http://the-voice-project.tumblr.com/post/41474235022http://the-voice-project.tumblr.com/post/41474235022Fri, 25 Jan 2013 15:23:21 -0800<img src="http://24.media.tumblr.com/9ce55931c7fe97f8f9ed860de15063a9/tumblr_mgn1f1qslS1roqydvo1_500.jpg"/><br/><br/><p>Adorably modest, Reddit popped this message to users today when it just couldn’t handle its own awesomeness.</p>http://the-voice-project.tumblr.com/post/40551037412http://the-voice-project.tumblr.com/post/40551037412Mon, 14 Jan 2013 15:04:13 -0800<img src="http://24.media.tumblr.com/bb91dc9123a8880a76cb19b96afef6d2/tumblr_mg8l08BOJZ1roqydvo1_500.png"/><br/><br/><p>Clean and simple. And I actually paid attention.</p>http://the-voice-project.tumblr.com/post/39900191179http://the-voice-project.tumblr.com/post/39900191179Sun, 06 Jan 2013 19:43:20 -0800<a href="http://www.michaels.com/videos/MIMP1Vm3331,default,pg.html">Where creativity happens</a>: <p>Maybe I haven’t been paying attention, but I really dig this Michaels video vignette about creativity. “Where creativity happens” is their motto, but it seems like the creative inspiration message is starting to eclipse the dowdy how-to—and that’s a good thing.</p>http://the-voice-project.tumblr.com/post/39510287069http://the-voice-project.tumblr.com/post/39510287069Wed, 02 Jan 2013 15:09:34 -0800<a href="http://www.socialmediaexplorer.com/social-media-marketing/finding-your-brand-voice/">Finding your brand voice</a>http://the-voice-project.tumblr.com/post/39095175675http://the-voice-project.tumblr.com/post/39095175675Fri, 28 Dec 2012 19:28:21 -0800<a href="http://mashable.com/2012/12/22/brands-win-content-marketing-2013/">10 ways brands will win with content marketing in 2013</a>http://the-voice-project.tumblr.com/post/38635890958http://the-voice-project.tumblr.com/post/38635890958Sun, 23 Dec 2012 09:16:33 -0800<iframe width="400" height="225" src="http://www.youtube.com/embed/sDf751c1yiA?wmode=transparent&autohide=1&egm=0&hd=1&iv_load_policy=3&modestbranding=1&rel=0&showinfo=0&showsearch=0" frameborder="0" allowfullscreen></iframe><br/><br/><p>Master Card’s priceless videos are sometimes priceless—and sometimes not so much. This one features one of the cutest babies I’ve ever seen—next to my own, of course.</p>http://the-voice-project.tumblr.com/post/38183875092http://the-voice-project.tumblr.com/post/38183875092Mon, 17 Dec 2012 16:13:07 -0800